Senior Campaign Marketing Manager

Responsibilities

• Own the Managed IT and Cyber Security campaign plan and its delivery across email, digital, events and outbound, covering new business and existing customer growth.
• Build and run campaigns in our marketing automation platform (Dynamics 365 Customer Insights – Journeys), including segmentation, email journeys, nurture programmes and sales follow-up workflows.
• Run the webinar and events programme for Managed IT and Cyber Security as a campaign channel: plan and run the calendar of webinars, in-person events and partner-funded activity as part of the campaign plan, supported by the two executives.
• Run our co-marketing with our vendors, including Market Development Funds: funding applications, campaign claims and evidence submissions through partner portals.
• Work with commercial leadership and account management so campaigns hit the right target markets, accounts, personas and cross-sell priorities between the two service lines.
• Manage the campaign budget and report spend, pipeline contribution and return to the Head of Marketing.
• Line-manage and coach a Comms and Marketing executive. Keep delivery quality high and develop them into confident campaign marketers.
• Work with the digital marketing team to support campaigns through SEO, PPC, paid social and analytics.
• Share what you learn about the managed services and security market, including competitor activity, with the marketing, commercial and product teams.
• Help build the lead management and reporting framework that lets us measure campaigns from enquiry to revenue.

Requirements

• Four or more years in B2B marketing with direct ownership of multi-channel campaigns.
• Experience marketing managed IT services, cyber security services or both, gained at an MSP, MSSP, security vendor or IT services provider. You understand the buyer, the sales cycle and the vendor ecosystem.
• Strong email marketing craft: sequence planning, copy judgement, deliverability, testing and reporting, built in a marketing automation platform.
• Experience planning and running B2B webinars and events as part of integrated campaigns.
• A track record of generating qualified pipeline in partnership with a sales team.
• Line management experience, with evidence of developing people.

Preferred

• Hands-on experience of Dynamics 365 Customer Insights – Journeys, including building segments, email journeys and automated nurture programmes. Experience in another automation platform (HubSpot, Marketo, Pardot) is fine if you can show you learn tools quickly.
• Experience of partner co-marketing and Market Development Funds with vendors: applications, claims and evidence submission.
• Experience marketing to an existing customer base (cross-sell, upsell or account-based programmes), not just net-new acquisition

Benefits

• Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost*
• Salary Sacrifice Pension Scheme, 3% ER, 5% EE contributions
• Death in Service Benefit x 3-time base salary from commencement of employment*
• Generous 30-Day Annual Holiday Entitlement (Jan-Dec)
• 8 Public Holidays
• Additional Guaranteed Birthday Leave- 1 Day
• Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice
• Enhanced Sick Pay on completion of probationary period
• Bereavement Leave Policy
• Enhanced Parental Leave Policy