Brand Ambassador (Gyms and Leisure Centres)
HealthHero
York, UK (Remote)
In-houseFull-timeEntry level
1 day ago
Senior Brand Manager
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own the core consumer insights and cross-functional innovation workstream to build brand equity and deliver breakthrough products, while leading media planning and in-market execution with agency partners.
- Own insights-driven product and communication strategy that links consumer needs to brand growth and future-ready innovation.
- Coordinate with cross-category teams to ensure on-time, in-market execution and strong commercial discipline.
- Lead media planning and campaign execution with agencies to deliver standout category work and measurable results.
Job Description
Responsibilities
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain etc
- Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future
- Project management of innovation and renovation projects in line with the long term strategy, in strong collaboration with the cross-category team for best on-time in class execution
- Owning the media plan & campaigns execution for your category, in strong collaboration with the rest of category team, partnering with our agencies to drive outstanding work
- Working in partnership with the category team to ensure strong in market execution and commercial rigour to deliver results
Requirements
- Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies. Proven experience to deliver effective PR plan is a plus.
- Strong commercial and P&L understanding
- Bachelor’s degree, master’s degree preferred
- Fluency in English is essential
Preferred
- Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development
- A passion for understanding consumers and brands
- Experience in managing external agencies and partners
- Ability to turn consumer insights into actionable strategies
- Agile mindset and drive for results
Benefits
- An ambitious employer with an industry-recognised career development pathway
- A meritocratic, pay for performance approach
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
- Flexible and hybrid working approach, including ability to work from abroad
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme
- Employee discount on Heinz products!
- Private medical cover & Digital GP
- Comprehensive Life Assurance & Group Income Protection
- Exclusive gym discounts & cycle to work scheme
- Premium membership to Calm App
- A variety of amazing sports teams & clubs
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)
The Kraft Heinz Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Marketing Team
Marketing Roles Posted (Last 30 Days)
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