Senior Brand Manager FTC

Responsibilities

• You'll own and evolve the brand positioning, messaging and external narrative, helping define what the business should be known for and ensuring that story comes through consistently across every channel.
• A major focus will be organic social.
• They want to move beyond simply maintaining a content calendar and build a much more distinctive, creative presence that drives awareness and keeps the brand front of mind.
• Set the direction for social content, formats, themes and storytelling.
• Work with internal PR and an agency to develop stories and external narratives worth talking about.
• Lead the brand thinking behind campaigns and launches, from audience insight and messaging through to the creative brief.
• Bring Brand, Growth, Campaigns, Product Marketing, Design and PR together around one recognisable story.
• Lead and develop a small team, while working with specialist agencies and internal teams.
• This is for someone who wants to build, experiment and create a brand people actually notice.

Requirements

• 5+ years' experience across Brand Marketing, Integrated Marketing or Communications, with experience owning strategy rather than simply executing somebody else's
• combine strategic brand thinking with creative judgement and execution
• able to define the narrative, but also look at a social concept, campaign or piece of creative and know whether it's good enough
• B2B experience isn't essential
• experience within a challenger, disruptive or high-growth consumer brand could be particularly interesting
• comfortable with ambiguity, strong personalities and an environment where ideas move quickly
• wants to build, experiment and create a brand people actually notice