Senior Brand Manager

Didsbury, Stockport, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

Job Summary

Own end-to-end brand activation and campaign management across ATL and BTL channels, partnering with commercial, category, and agency teams to drive growth, budget governance, and data-driven decisions.

  • Lead integrated campaigns across digital and traditional channels
  • Manage external agencies, briefs, and performance evaluation
  • Support product launches, packaging updates, and brand presence

Job Description

Responsibilities

  • Deliver brand plans and campaigns across ATL and BTL channels.
  • Lead TV, digital, social and shopper marketing activities to drive brand growth.
  • Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
  • Manage external agencies, including briefing, campaign development and performance evaluation.
  • Support product launches, packaging updates and product range development.
  • Drive brand presence across retailer websites, owned channels and social media platforms.
  • Manage marketing budgets and monitor performance against KPIs.
  • Analyse market and consumer data to identify growth opportunities.
  • Support artwork development and approval processes.
  • Provide guidance and support to the Assistant Brand Manager on key projects.

Requirements

  • Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
  • Strong project management and stakeholder management skills.
  • Experience delivering integrated marketing campaigns across digital and traditional channels.
  • Commercial awareness and a data-driven approach to decision-making.
  • Excellent communication and presentation skills.
  • Strong organisational skills with the ability to manage multiple priorities.
  • Proficiency in Excel and PowerPoint.
  • A collaborative, proactive and results-focused mindset.
Essity logo

Essity

3.9 Glassdoor

Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

Founded in 2017
Stockholm, Skåne County, SWE
20K employees (1,513 in marketing)
80% recommend to a friend
88% CEO approval

Marketing Team

Marketing Team Size
1,513 (8% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$479.3M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $479.3M
  • Jan 2025
    Post IPO Equity • $17.7M
  • Sep 2022
    Post IPO Debt • $499.1M

Traffic Signals

Monthly Visitors
144.8K
Traffic Source Mix
Search
50.9%
Direct
37.1%
Referral
7.9%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~19.6K

News about Essity

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Senior Brand Manager

Essity · Didsbury, Stockport, UK · Hybrid