Senior Brand Manager DTC, Ostomy Care at Convatec | Runcorn, Warrington, UK

Convatec

Senior Brand Manager DTC, Ostomy Care

Runcorn, Warrington, UK (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel DTC with full-funnel campaigns and data-driven optimization, balancing compliance and patient engagement to maximize ROI and conversions.

Growth & Ops: Lead integrated campaigns across TOFU to BOFU with performance frameworks and budget ownership.
Channel Strategy: Drive digital channel integration, testing culture, and platform optimization against business goals.
Influence & Alignment: Build influencer programs and coordinate with Global Marketing to share learnings and impact.

Job Description

Responsibilities

Lead the DTC marketing strategy as part of the Commercial Plan
Drive continuous improvement, scalability, and integration across digital channels
Own key strategic programmes and ensure measurable impact
Develop and execute integrated, full-funnel (TOFU–BOFU) campaigns
Align campaigns with business objectives, customer needs, and brand strategy
Define customer personas and optimise the end-to-end journey to improve engagement and conversion
Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence
Establish performance frameworks, tracking, and reporting to drive data-led decisions
Own and optimise the DTC budget to maximise ROI, lead generation, and conversion
Champion a test-and-learn culture and continuous improvement across channels

Partner with CIC, Care teams, and Global Marketing to align strategy, insights, and execution
Contribute to global DTC initiatives and share best practices across markets
Oversee performance and optimisation of digital platforms (e.g. websites)
Identify and implement innovative solutions to enhance marketing effectiveness
Build and manage relationships with patient advocates and influencers

Requirements

Minimum of 5+ years’ experience in Direct-to-Consumer (DtC) marketing within a healthcare or regulated environment, with a strong understanding of compliance, patient engagement, and digital best practice
Strong technical proficiency across digital marketing platforms and tools, including Google Analytics (GA4), Meta, Google Ads, Adobe, Optimizely, and content/creative tools (e.g. Canva), alongside the ability to effectively utilise and interrogate CRM and database platforms (e.g. D365, TalkDesk)
Proven ability to develop and execute integrated, multichannel digital marketing strategies, with a focus on full-funnel performance, lead generation, and conversion optimisation
Advanced data literacy, with experience using analytics, tracking, and performance metrics to drive insight-led decision making and continuous optimisation
Experience in building structured, scalable digital marketing frameworks, improving ways of working and enabling consistent performance across campaigns and channels
Highly effective communicator with the ability to engage, influence, and collaborate with diverse internal and external stakeholders, including global teams, agencies, and cross-functional partners
Confident yet collaborative leader, recognised as a credible and respected voice, capable of influencing direction while maintaining a strong team-focused approach
Demonstrated capability in leading through influence, building alignment across complex organisational structures and working effectively across multiple teams, functions, and geographies
Strong team player with a commitment to developing self and others, actively supporting capability building, knowledge sharing, and continuous improvement
Proactive and solutions-focused, with the ability to navigate ambiguity, solve complex problems, and drive outcomes in a fast-paced environment

Bachelors Degree
Demonstration of continuous upskill & training in digital / consumer marketing

Benefits

Hybrid and flexible working model
Competitive compensation and benefits
Exposure to global stakeholders and transformation initiatives
A collaborative culture where you can grow and make an impact

Convatec

At Convatec, #ForeverCaring is our promise to patients & healthcare providers, as we deliver pioneering trusted medical solutions to improve the lives we touch. #ForeverConvatec

Founded in 1978

London, England, GBR

6.8K employees (347 in marketing)

www.convatecgroup.com