Responsibilities

• This is a rare opportunity to establish and lead a new brand management function at a pivotal moment for ARU. As the University launches its new 10-year strategy on 1 September, we are creating a dedicated brand team to strengthen, protect and grow our brand, ensuring it reflects the experiences, expectations and perceptions of our key audiences. As our new Senior Brand Manager, you will lead the development of ARU's brand governance and capability, helping to shape how the University is understood and experienced by prospective students, staff, partners, employers, communities and stakeholders. As our senior brand specialist and guardian, you will ensure the ARU brand is expressed consistently, effectively and creatively, supporting our mission, values and strategic ambitions. A key part of the role will be leading brand discovery and stakeholder insight activity, building a deep understanding of how ARU is perceived internally and externally, and translating those insights into a compelling brand narrative, positioning and experience. You will ensure evidence and audience understanding are at the heart of how our brand evolves and how we communicate who we are and the difference we make. Leading a newly formed team of creative specialists, you will develop and embed a robust brand framework covering governance, brand experience, brand discovery and brand performance. You will create the tools, guidance and training that enable colleagues to apply the brand confidently, while establishing proportionate governance that supports good decision-making and protects the University's reputation. Working closely with colleagues across communications, marketing, student recruitment and the wider University, you will help create a joined-up and distinctive brand experience across our physical and digital environments.
• other

Benefits

• extensive range of benefits including generous holiday entitlement, occupational pension schemes, training and development opportunities, travel to work scheme and a competitive relocation package.