Brand Manager

Responsibilities

• Brand strategy: Shape medium- and long-term plans for the Enteral Nutrition and oral nutritional supplements portfolio, ensuring activity supports wider business ambitions.
• Integrated planning: Bring digital, sales force and cross-functional activity together in an annual brand plan that is clear, evidence-led and ready to activate.
• Commercial performance: Use brand performance, budget and profit-and-loss insight to prioritise investment, track outcomes and adapt plans when the market changes.
• Portfolio growth: Create launch plans that build momentum for new products, support effective execution and evaluate performance against agreed objectives.
• Market insight: Build understanding of the UK Medical Nutrition environment, including healthcare professional behaviour, competitors and emerging opportunities, to inform decisions.
• Cross-functional delivery: Connect colleagues across Sales, Medical Affairs, Regulatory Affairs, Corporate Affairs, Legal and international marketing teams, alongside agency partners, to progress shared priorities.

Requirements

• Brand management: Experience of developing and delivering brand plans in a marketing environment.
• Commercial capability: Knowledge of profit-and-loss principles, budget management, routes to market and commercial propositions.
• Stakeholder influence: Demonstrated capability in influencing and presenting to senior stakeholders, customers, agencies and cross-functional teams.
• Project ownership: Ability to lead sizeable projects or workstreams, manage competing priorities and maintain progress with limited day-to-day direction.
• Healthcare marketing or similar B2B2C marketing experience
• Experience working with Sales teams to provide strategic direction, effective commercial tools and materials
• Experience partnering with Digital teams to develop and execute effective omnichannel campaigns across the customer journey

Preferred

• Medical Nutrition: Experience of Medical Nutrition or another regulated healthcare category.
• Healthcare professionals: Experience of developing communications or activity for healthcare professional audiences.
• Sales perspective: Experience in a relevant sales role, with an interest in applying that customer and commercial understanding within marketing.
• Innovation: Knowledge of structured innovation or new product development processes.
• Nestlé context: Exposure to Nestlé brand-building, innovation or organisational frameworks would be helpful, but is not required.
• Experience using AI tools to enhance marketing effectiveness, creativity and ways of working

Benefits

• Private health care
• Discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestlé
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• Although this is a full-time opportunity, please speak to us about what flexibility means to you. We are always open to discussing individuals’ flexible working needs, so please don’t let this stop you from applying.