Senior Brand & Content Manager

Responsibilities

• Building a Cult Brand: Own brand awareness and engagement strategy across public channels with top 1% social-first content to drive awareness, equity, engagement and leads, with budget and junior contractors.
• Sales Enablement & Product Marketing: Own CMS to ensure each office has correct floorplans and photos, plus office-specific assets and emails as needed.
• Freelancer Pool Management: Manage the content pool and triage ad-hoc content requests from CCO, Head of Growth or Exec team to ensure timely delivery.
• Campaign & Launch Management: When launching new sites, ensure digital and physical content touchpoints are ready on time and on brand, driving impressions and leads.
• Brand Management: Keeper of the brand bible, owning guidelines and ensuring RWE brand consistency across touchpoints with implemented processes.

Requirements

• You hate average
• You understand 99% of content adds nothing to the world. You strive to create only the 1%.
• Creative & Editor at Heart
• You know what good looks like for content - from product photography to copy to short form video - and how to get it made beautifully, effectively and efficiently by freelancers, your reports or yourself
• Content Strategy (Brand + Product)
• You understand what to say to buyers, and when to say it.
• You have a clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up.
• You’ve built engaged audiences and managed a differentiated brand before, and understand how to produce product marketing assets that answer buyer questions across the funnel.
• Pace & People Management
• You have strong project management skills to keep content production on time, plus a proven ability to recruit, brief and manage a pool of freelancers. Confident managing 1 - 2 junior marketers effectively.
• Funny
• No pressure.

Benefits

• Time Off: 31 days including bank holidays ️, plus an extra day for every year at Runway East . We also give you your birthday off and extra time over Christmas .
• Wellbeing: private health & dental, gym discounts ️‍♂️, mental health support , and a Bike2Work scheme .
• Growth: professional development budget, learning resources , and clear progression pathways.
• Community: two workdays per year for charitable activities , team outings , and epic annual trips (Barcelona, Rhodes, Vilnius, and more!) .
• The Usual Suspects: paid sick days, compassionate leave, enhanced parental leave, and life insurance .
• Our Commitment to Inclusivity We celebrate diversity and believe it strengthens our community. We welcome people from all backgrounds, identities, and experiences. What matters most to us is your spirit and passion. If you need specific access support, let us know—we’re here to help.