Responsibilities

• Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently.
• Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution.
• Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working.
• Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
• Support established GTM strategy, planning, and prioritisation frameworks.
• Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures.
• Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results
• Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery.
• Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders.
• Suggest improvements to campaign planning and delivery processes based on hands-on experience.