SEO Data Analyst
Twinkl Ltd.
UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeMid level
23 hrs ago
Search & Content Lead
Manchester, UK (Hybrid)
£50K/yr – £60K/yrSenior LevelFull time
Posted 17 hrs ago
Job Summary
Own the development of the statutory question library and related content strategy, from SEO and answer engine tactics to data-driven refresh cycles, while coordinating with Demand Gen, PR/Editorial, and Product Marketing to grow organic traffic and rankings.
- Lead domain strategy and content depth on regulated topics
- Manage ongoing updates aligned to statutory dates
- Collaborate across teams to convert content into organic pipeline
Job Description
Responsibilities
- Build the statutory question library across Renters' Rights, Awaab's Law and the private rented sector database, published on one domain at a standard professionals will trust
- Own organic search, including answer engine and generative engine optimisation
- Refresh every answer at each statutory date, beginning with 30 November 2026
- Run the resident story content alongside the compliance material, so the engine carries both the professional and the human argument
- Own organic traffic and rankings against target statutory terms, organic pipeline contribution, and content-assisted conversion
- Work with the Demand Generation Lead, the PR & Editorial Lead and Product Marketing
Requirements
- Senior SEO and content leadership with ownership of a domain strategy
- Demonstrable ranking gains in a competitive or technical category
- Experience building content at depth on a regulated or technical subject
- Understanding of answer engine and generative engine optimisation as they stand in 2026
- Editorial judgement, and the ability to hold a quality standard on subject matter you are not personally expert in
- Experience consolidating content across multiple domains after acquisition
- Familiarity with UK housing, lettings or property regulation
- Technical SEO depth, including migration planning
- Someone who treats accuracy as the product, because our readers act on what we publish
- Patience for the compounding work, since this engine pays back over years
Preferred
- Experience consolidating content across multiple domains after acquisition
- Familiarity with UK housing, lettings or property regulation
- Technical SEO depth, including migration planning
- Someone who treats accuracy as the product, because our readers act on what we publish
- Patience for the compounding work, since this engine pays back over years
- The instinct to write for the person with the problem rather than for the algorithm
- Comfort being the person who says a claim cannot be published without a source
Aareon UK
Aareon UK is a trusted technology partner to the UK social housing sector, offering a connected ecosystem of housing management software. Our solutions support efficient property management, automated maintenance, and enhanced tenant engagement. With a growing portfolio of SaaS and AI-enhanced tools, we empower housing providers to optimise resources, improve service delivery, and achieve strategic goals. We are more than just a software supplier; we work closely with organisations to accelerate digital transformation and build a better future for housing
Salaries
Posted range
£50K/yr – £60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (5% of company)
Median Tenure
0.2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.6K
Monthly Google Ads Budget
$332
Traffic Source Mix
Search
51.2%
Direct
35.2%
Referral
7.9%
Social
4.3%
Paid
1.3%
Headcount Trend
Current headcount: ~171
Links
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