SBM Purina Brand

Responsibilities

• Lead the Purina Corporate Brand strategy: Develop and deliver an insight-led UK&I plan that strengthens awareness, consideration, favourability and trust.
• Create connected brand experiences: Bring Purina’s purpose, expertise and story to life through integrated activity across paid, earned, shared and owned touchpoints.
• Turn insight into action: Use consumer research, brand tracking, cultural trends, competitor activity and performance data to identify opportunities and improve effectiveness.
• Lead high-quality execution: Create strong briefs and work with creative, media, digital, research and specialist partners to deliver distinctive, effective campaigns.
• Champion sustainability: Build internal alignment around Purina’s UK&I sustainability agenda and enable credible, evidence-based storytelling.
• Influence and optimise: Build strong partnerships with UK&I, regional and global stakeholders, manage investment effectively and use learning to continually improve performance.

Requirements

• Significant brand, marketing or corporate brand experience, with a strong track record of developing and implementing successful brand strategies.
• Proven experience creating integrated communications and engagement plans that deliver measurable brand outcomes.
• A strong consumer-first mindset, with the ability to translate research, data and consumer insight into clear strategic actions.
• Strong strategic judgement, combined with the ability to lead high-quality execution across multiple consumer touchpoints.
• Excellent stakeholder management and influencing skills, with experience working effectively across local, cross-functional and regional structures.
• Experience managing agencies, significant budgets and the measurement of marketing or communications effectiveness.
• Excellent communication, storytelling and presentation skills, with the ability to manage competing priorities in a fast-paced environment.

Preferred

• Experience of sustainability, corporate reputation or brand governance would be advantageous, particularly where this has involved translating complex or technical information into clear, credible communications.

Benefits

• - 17 % car allowance
• - Potential, discretionary annual bonus
• - Generous pension scheme – up to 12% contribution from Nestle
• - 12 flexible days on top of 25-day holiday entitlement