Retail Marketing Manager

Responsibilities

• Senior Relationship Management & Trade Strategy: Serve as the strategic marketing partner for key retail accounts, leading joint trade marketing discussions and aligning trade calendars with key retailer priority windows and Joint Business Plans.
• Retailer.com & Digital Activation Strategy: Own and execute the Retailer.com strategy, optimising digital shelf visibility, PDP setups, search performance, and digital co-op placement on retailer apps, newsletters, and homepages.
• Visual Merchandising (VM) & In-Store Execution: Oversee physical store activations, including seasonal gondola refreshes, planogram updates, windows, pop-ups, and tester units, coordinating closely with external VM vendors and installers.
• Sampling, GWP & Loyalty Marketing: Develop retailer-specific sampling programs, Gift With Purchase (GWP) strategies, and deluxe trial kits to drive client acquisition, basket size, and integration into retailer loyalty networks.
• Campaign Execution & NPD Launches: Translate channel-specific brand activation briefs into tailored commercial marketing toolkits, partnering with Creative and Content teams to deliver localised assets across online and offline touchpoints.
• Trade Investment & Supply Alignment: Lead trade budget planning per retailer, allocating co-op spending, calculating ROI targets, and collaborating with Demand Planning to ensure accurate promotional stock forecasting.
• Field Team & BA Synergy: Partner with internal Education teams to align Beauty Advisor (BA) training programs, product toolkits, and store incentives with key launch moments.
• Sell-Out Analytics & Business Reviews: Track, analyse, and report on weekly sell-out data to monitor campaign velocity, leading Quarterly Business Reviews (QBRs) with internal leadership and external retail partners.

Requirements

• Prestige Beauty Trade Marketing Experience: Demonstrable experience leading trade, retail, or commercial marketing activations within the prestige beauty industry (Skincare, Cosmetics, Fragrance, or Haircare).
• Retailer Account Leadership: A proven track record of managing marketing relationships and joint promotional calendars directly with major UK prestige beauty retailers.
• Omnichannel Execution: Strong background in end-to-end campaign execution across both e-retailer digital shelf management and brick-and-mortar visual merchandising.
• Financial & Commercial Acumen: Hands-on experience managing trade co-op budgets, conducting sell-out ROI analysis, and contributing to commercial strategy.
• Stakeholder Influence & Communication: High-level communication and negotiation skills with the ability to influence senior external retail buyers and internal cross-functional teams.
• Data-Driven Approach: Ability to analyse sell-out data and market metrics to inform future trade strategies and campaign optimisations.

Preferred

• Multilingual skills, particularly business fluency in French or German.
• Prior experience managing field activation or beauty advisor training toolkits.
• Experience navigating fast-growth or rapidly transforming business environments.

Benefits

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.