Responsibilities

• Own campaign planning and execution for Japan, with a strong focus on managing Line as a primary channel for researcher engagement
• Develop and optimise Line-based marketing activity to drive submissions and local engagement
• Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
• Work with translation teams to adapt and localise content where needed
• Lead marketing execution in support of the ONOS initiative in India
• Align campaigns with ONOS priorities and institutional outreach, working closely with regional colleagues and the portfolio development team
• Lead ideation and execution of accelerator campaigns to drive new and repeat submissions and to improve author engagement across priority markets
• Develop test-and-learn approaches with clear evaluation windows and measurable KPIs
• Develop author-facing content on Wiley.com to engage researchers with localized and translated content
• Support transformative agreement (TA) strategies through close collaboration with the OA marketing team

Requirements

• Degree in Marketing, Business, Communications, or related field
• Demonstrated success in a marketing role, with a track record of delivering high-performing, data-driven campaigns
• Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
• Experience running data-driven, objective-led campaigns across email, search, social, and local platforms
• Familiarity with messaging platforms such as Line, WeChat, or similar
• Strong project management skills - comfortable managing a busy workstream across global time zones
• Experience working with translation/localisation processes and adapting content for local markets
• Collaborative, proactive, and comfortable working remotely with international teams

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development
• through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package