Responsibilities

• Be accountable for deploying integrated marketing campaigns and lead generation programs that support key regional initiatives. You'll work closely with regional sales, partner, and the broader marketing team to meet pipeline targets. Channel marketing knowledge is critical to ensure effective execution with our partner ecosystem.
• You will be responsible for tracking results and reporting on campaign success and deliverables.
• This role requires strong motivation, collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication. The ideal candidate will be a self-starter with startup experience, capable of thriving in a fast-paced, channel-driven environment.
• Own the overall Go-to-Market plan for your assigned territories with input and expertise from key internal stakeholders
• Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goals
• Implement demand generation campaigns in your aligned regions in conjunction with sales and partners to reach buyers and drive demand
• Serve as liaison to Sales team, be their advocate and conduit to the larger organization
• Maintain relationships with regional partners, conference organizers, and influential associations
• Leverage social media to raise awareness and further promote our presence at various events
• Monitor industry trends and competitor activities in the region(s)

Requirements

• At least 7 years of proven B2B technology marketing experience, ideally in OT/IoT/IT cybersecurity or related fields
• Working, hands-on knowledge of Salesforce (required)
• Be entrepreneurial with a hands-on approach; have a strong track record of defining the marketing strategy and executing plans to generate demand and pipeline directly and with/through Partners.
• Ability and hands-on experience in planning successful live or virtual events and large trade shows, conferences
• Strong communication skills and being comfortable in communicating and presenting plans at the executive level
• A proven track record of collaborating and supporting technology field sales organizations, including Senior Account Executives and Channel Partners.
• Strong organizational, communication and interpersonal skills
• Flexibility and adaptability to rapid growth, change, and problem resolution
• Travel: Approx. 35%, domestic and international travel, mostly within the EMEA theater
• To be successful in this opportunity, you will have:

Preferred

• Working knowledge of typical hi-tech MarTech Stack such as intent platforms (e.g., 6Sense), webinar platforms (e.g., ON-24) (preferred)

Benefits

• Health & Wellness
• Financial
• Work-Life Balance
• Unparalleled Flexible Time-Off