Responsibilities

• Take what the product and engineering teams build and turn it into messaging that resonates with buyers — not feature lists, but narratives about what the product enables and why it matters
• Own the product messaging framework: value propositions by persona (business owner, operations manager, sales leader), by vertical (solar, insurance, recruitment, healthcare), and by use case (inbound, outbound, responder)
• Write and maintain the core positioning documents that sales, marketing, and the website draw from — ensuring consistency across every touchpoint
• Own the go-to-market process for new features and product updates: coordinating across product, engineering, design, and marketing to ensure launches have the right messaging, the right assets, and the right timing
• Write release communications — customer emails, in-app announcements, changelog entries, blog posts — in language that explains the value without requiring the reader to understand the technology
• Build the internal enablement materials that help the sales and customer success teams explain new features confidently: one-pagers, demo scripts, FAQ documents, and objection-handling guides
• Produce product marketing content: case studies, comparison pages, landing pages, product tour scripts, explainer videos (scripting, not production), and webinar content
• Work with the marketing team to build campaigns around product capabilities — turning "we can do X" into "here's why X matters for your business, and here's the proof"
• Write for the website and blog — not thought leadership for its own sake, but content tied to search intent, buying signals, and the questions prospects actually ask before they buy

Requirements

• 2–3 years in product marketing, content marketing, or a marketing role where you worked closely with a product or engineering team — not just ran campaigns, but understood what was being sold and why
• Exceptional writing skills — you can take a complex, technical product and explain it in a way that a non-technical buyer finds compelling. Your writing is clear, concise, and doesn't hide behind jargon
• Experience turning features into benefits — you instinctively translate "we added multi-currency billing support" into "your international teams can now see costs in their local currency" without being told to
• Comfortable in a fast-moving environment where you'll need to produce work quickly, iterate based on feedback, and occasionally write the first version of something that's never existed before
• Familiar with B2B SaaS buying processes — you understand that the person who uses the product isn't always the person who buys it, and you can write for both audiences
• Organised enough to manage multiple launches, content pieces, and stakeholder requests in parallel without things going silent

Preferred

• Experience in AI, voice technology, communications platforms, or a technically complex product — you've already solved the "how do I explain this to a non-technical audience" problem before
• You've written a case study, competitive battlecard, or product one-pager that a sales team actually used (not just filed)
• You have a portfolio of writing — blog posts, landing pages, email campaigns, product announcements — that demonstrates range and clarity
• You've worked in a company where product marketing was one person or a very small team, and you built the function rather than inheriting it

Benefits

• Competitive salary
• Hybrid working (Bristol-based)
• A front-row seat to how an AI product is built, shipped, and sold — you'll understand the technology better than most marketers ever get the chance to
• The autonomy to define how product marketing works at Narwhal — you're not filling a role in an existing playbook, you're writing the playbook
• NVIDIA Inception Program and Google Partner ecosystem access for content and event opportunities