Responsibilities

• Own positioning and messaging for Qevlar in what actually resonates with customers and skeptical security buyers
• Build genuine fluency in the underlying technology (agentic investigation, autonomous triage, where the AI performs well and where it doesn't) so you can speak credibly to technical buyers
• Partner with Product and Engineering to translate what they're building into customer-facing narratives, and bringing customer and competitive feedback back into roadmap conversations
• Lead go-to-market for new feature and product launches, coordinating with Sales so they're ready and with Customer Success so customers know what's changing
• Maintain competitive intelligence and sales enablement materials (battlecards, objection handling)
• Own analyst relations, including briefings and relationship management with firms like Gartner and Forrester
• Support the customer lifecycle beyond launch (demos, onboarding content, renewal and retention messaging, case studies)

Requirements

• Product marketing experience in cybersecurity, ideally in SOC/SIEM or security automation
• Experience building positioning and messaging from the ground up at a previous company, not just executing
• Enough technical understanding of AI (agentic systems, reasoning models, and their practical limitations) to engage credibly with engineers and technical buyers
• A track record of leading product launches end to end
• A results-oriented approach - you think about your work in terms of pipeline, win rate, and retention, not just content output
• Comfort operating as a hands-on individual contributor early on, with the ability to build and lead a team as the role grows
• Strong writing and communication skills, with the ability to make complex technology clear and credible to both technical and executive audiences