Responsibilities

• Product marketing strategy
• Define and own product marketing strategy across the Mews portfolio – covering positioning, messaging, and go-to-market execution from launch through adoption and ongoing engagement.
• Build and govern the global product launch framework so that launches are scalable and repeatable, with clear handoffs between strategy and execution.
• Own product adoption and post-launch engagement strategy – moving the function beyond launch execution to continuous market thinking that drives usage, retention, and revenue contribution.
• Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes and is reflected in how the business goes to market.
• Own NPS tracking programs and design the measurement framework for product marketing impact, including product attach rates, adoption metrics, and pipeline contribution.
• Market research and customer insights
• Own the end-to-end market research function: identifying research opportunities, designing methodology, running studies, synthesising findings, and activating insights across the business.
• Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions – including competitive analysis, customer behaviour, market sizing, and buyer intelligence.
• Build competitive intelligence as a structured, ongoing discipline – not a one-off project. Translate competitive signals into positioning decisions, sales enablement, and product roadmap input.

Requirements

• 10+ years in B2B SaaS marketing, with the majority of that time in product marketing – not demand generation, not agency, not brand-only roles.
• Has held a Director, Senior Director, or Head of Product Marketing title, or a broader marketing leadership title that included ownership of the product marketing function.
• Proven track record managing and developing a multi-person product marketing team, including hiring, coaching, and performance management.
• Experience owning or significantly contributing to a market research or customer insights function – primary research methodology, competitive intelligence programs, or voice-of-customer work.
• Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing.
• Experience building or significantly reshaping a product marketing function – not just managing an inherited one.
• Has operated in a lean, fast-moving environment such as a scale-up, growth-stage, or pre-IPO company. Experience only in large enterprise environments with unlimited resources is unlikely to be a strong fit.
• Owns GTM strategy end-to-end – from initial positioning through post-launch adoption and continuous market engagement. Experience limited to launch execution is not sufficient.
• Connects product marketing directly to revenue outcomes. Can articulate how their work has influenced pipeline, product attach rates, adoption, or retention – not just campaign outputs.
• Translates research into business decisions – not just insight reports. Has a track record of research that changed a strategic or commercial direction.

Preferred

• - Fintech, payments, or financial services product marketing experience.
• - Hospitality, travel tech, or hotel SaaS background.
• - Both fintech and hospitality in one profile is the strongest possible combination for this role.
• - Global market experience.
• - Experience in a company that has undergone a go-to-market transformation.

Benefits

• Global Benefits
• No matter where you’re based, you’ll enjoy:
• Unlimited paid holiday (yes, really)
• Participation in our company share program
• Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
• An annual Learning budget of €300 (and more for high performers) to support your development
• Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
• A work from anywhere policy with flexibility to work abroad for a few weeks each year
• Relocation options, available after one year
• Flexible, hybrid working options