Own the AI-native GTM launch and build a revenue-focused product marketing function that translates AI innovation into measurable business value, aligning Product, Sales, CS, and Services around scalable go-to-market playbooks and credible CFO/COO/CHRO storytelling.

• Growth Infrastructure: Own the AI-native GTM launch from strategy to rollout.
• GTM Strategy: Lead the GTM strategy and execution for Unit4’s AI-native architecture.
• Messaging: Translate complex AI innovation into clear economic value stories for CFOs, COOs, CHROs.
• Cross-functional Alignment: Align Product, Sales, CS, and Services around a unified, revenue-focused launch.
• GTM Disciplines: Establish scalable GTM playbooks and processes for future innovations.
• Messaging & Positioning: Elevate product marketing and shift messaging from features to outcomes and economic impact.
• Product Readiness: Partner with Product to ensure launches are market-ready and commercially sharp.
• Proof & Demos: Connect story to proof and integrate demonstration services to deepen the narrative; demos as a commercial lever.
• Market Perception: Lead analyst relations to position Unit4’s AI capabilities as differentiated and credible.
• People & Growth: Build a durable product marketing function, develop the team, and set growth standards.