Product & Innovation Communications Director

London, UK (Hybrid)

Salary Not AvailableDirector/Executive

Posted 3 weeks ago

Job Summary

Own and drive Sage’s integrated communications for product, technology, AI, and innovation, with strategic counsel to senior leaders and global, cross-functional leadership of a multi-disciplinary team.

  • Lead strategy across product and innovation communications to demonstrate customer value and strengthen reputation
  • Advise executives using data, insights, and market signals to identify opportunities and risks
  • Coordinate with Brand, Marketing, Public Affairs, and global teams to maximize impact

Job Description

Responsibilities

  • The Director, Product & Innovation Communications is a senior leadership role responsible for shaping and delivering Sage’s integrated communications strategy across product, technology, AI, innovation and customer priorities.
  • Working closely with senior Product and Technology leaders and Brand & Corporate Affairs, you’ll translate Sage’s strategy into clear, compelling narratives that demonstrate customer value and strengthen Sage’s reputation internally and externally.
  • You’ll lead the integrated communications strategy across Sage’s product and innovation agenda, creating a clear story around what Sage is building, why it matters and the value it creates for customers.
  • You’ll provide strategic communications counsel to senior leaders, using colleague, customer, media, analyst and market insight to inform decisions and identify opportunities and potential risks.
  • You’ll build understanding and advocacy internally while strengthening Sage’s external reputation through media relations, thought leadership, analyst engagement and compelling customer stories.
  • Working across Brand, Marketing, Public Affairs, Social and Events, you’ll identify key moments where integrated communications can create the greatest impact.
  • You’ll also lead and develop a multidisciplinary, geographically dispersed team, setting high standards for strategy, creativity and execution.
  • Using data, insight and AI, you’ll continually improve how the team prioritises its work and focuses on the activity that creates the greatest value for Sage.

Requirements

  • We’re looking for an experienced communications leader with a strong background in product, technology, corporate or integrated communications within a large, complex organisation.
  • You’ll be confident advising senior executives, bringing strong commercial judgement and the ability to constructively challenge and influence decisions.
  • You’ll be skilled at translating complex product and technology strategies into credible, engaging narratives for different audiences, with a strong understanding of how customer outcomes and evidence build reputation over time.
  • Strong people leadership is essential, with experience bringing together communications specialists across different disciplines and geographies.
  • Experience within global technology, SaaS, AI or a listed organisation would be highly valuable.
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Sage

3.6 Glassdoor

At Sage, we knock down barriers with information, insights, and tools to help your business flow. We provide businesses with software and services that are simple and easy to use, as we work with you to give you that feeling of confidence. Customers trust our Payroll, HR, and Finance software to make business flow with ease. From our local network of experts to our ever-growing partnerships, we are on hand to give you all the insights you need to thrive. 💚

Founded in 1981
Newcastle Upon Tyne, England, GBR
15K employees (1,099 in marketing)
65% recommend to a friend
74% CEO approval

Salaries

Communications median pay in the United Kingdom

£44K/yr

Most pay falls between £33K and £60K. Based on 100 salaries.

See all Sage salaries

Marketing Team

Marketing Team Size
875 (6% of company)
Median Career Experience
17 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
36.2%
Direct
50.4%
Referral
12.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~15.2K

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