Performance Marketing Manager- 12 month FTC

Responsibilities

• Develop a holistic view of performance across paid, owned and organic customer acquisition
• Developing and delivering a cross-channel search and discoverability strategy across paid search, SEO, social and emerging AI-powered platforms
• Identifying opportunities across channels and ensuring marketing activity works cohesively rather than in silos
• Building a deeper understanding of how customers discover Halfords products, services and advice across search engines, social platforms and AI-driven experiences
• Leading the development of Halfords' approach to AI search visibility and generative engine optimisation
• Working closely with Content, Ecommerce, Technology, Data and Digital Product teams to improve discoverability across both traditional and emerging search environments
• Partnering with Analytics teams to improve attribution, incrementality and marketing effectiveness measurement
• Translating marketing performance into meaningful commercial outcomes, including revenue growth, customer acquisition, margin and lifetime value
• Keeping the wider business informed on developments across search, AI, advertising technology and digital consumer behaviour

Requirements

• Significant experience in senior performance marketing, search, acquisition or broader digital marketing roles
• Strong expertise in both Paid Search and SEO, with a clear understanding of how paid and organic strategies work together
• A solid understanding of social platforms and their increasing role in customer discovery and decision-making
• Experience working across multiple digital marketing disciplines rather than within a single specialist channel
• An understanding of how generative AI and AI-powered search are reshaping customer behaviour and online discovery
• Proven experience developing cross-channel strategies and turning them into measurable business outcomes
• Experience using attribution, incrementality and marketing effectiveness principles to optimise performance
• Excellent analytical, communication and stakeholder management skills
• A natural curiosity for emerging technologies, changing customer behaviour and the future of digital marketing

Benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.