Responsibilities

• Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
• Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
• Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
• A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
• Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
• Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.

Requirements

• A strong academic record (minimum 2.1 or equivalent) from a leading university is essential.
• Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
• Experience: Ideally someone with some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
• Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
• Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
• Communication: Excellent written and verbal communication skills.
• Immediate availability to start working full-time.

Benefits

• Work from home