Responsibilities

• Own organic search performance and execution across a portfolio of client accounts
• Develop and deliver strategies that connect traditional SEO, AI-led search visibility and social search
• Identify and pursue growth opportunities within existing accounts, including expansion into content, digital PR, CRO, UX and AI search
• Build trusted client relationships through expertise, communication and measurable results
• Take responsibility for your accounts, spotting opportunities and solving problems rather than waiting to be told what to do
• Hands-on delivery across technical SEO, content, on-page, off-page, digital PR and GEO (Generative Engine Optimization)
• Develop recommendations across emerging AI search surfaces, including AI Overviews, AI Mode, ChatGPT and Perplexity
• Understand how traditional search, AI discovery and social search increasingly interact, and identify opportunities to build visibility across the full discovery journey
• Apply a sharp, practical understanding of E-E-A-T to build visibility, authority and credibility that search engines and AI systems can trust
• Work with structured data, entity signals, schema markup and other emerging approaches to improve how brands are understood and surfaced

Requirements

• Experience across technical SEO, content, on-page and off-page/digital PR
• Experience owning client relationships and communicating confidently with senior stakeholders
• Able to turn complex search strategy into clear, commercially relevant recommendations
• A sharp, practical understanding of E-E-A-T and how authority, expertise and trust influence search visibility
• Working knowledge of CRO and UX, with an understanding of how they connect to organic performance and conversion
• Comfortable thinking beyond SEO and understanding how organic interacts with paid, content, PR, brand, influencer and social
• A hands-on mindset and a willingness to take ownership rather than simply make recommendations

Preferred

• Experience with entity optimisation, structured data/schema, AI citation analysis or other emerging approaches to AI visibility
• Experience working with social search and understanding how platforms such as TikTok, Instagram, YouTube or Reddit increasingly influence discovery
• Experience contributing to new business, pitches or wider strategic projects
• Experience working across multiple digital channels or integrated agency teams