Responsibilities

• Own organic search end to end: technical health, content performance, rankings, and the measurements and reporting that proves it
• Run the site audit, fix what's broken, and build the rank-tracking and attribution layer we need
• Work daily with our editorial team, who produce genuinely good content at volume, your job is making it findable, not necessarily creating it
• Turn an agreed set of priority searches into page-one positioning
• Own off-page: earn and build authoritative backlinks, run digital PR, and keep our link profile clean and growing
• Keep a live read on the competition: who outranks us on the searches that matter, what they are doing to hold those positions, and where the gaps are we can take
• Report outcomes, not activity: traffic that becomes enquiries that become people helped

Requirements

• Evidence of a site that you materially moved, with the numbers to show it, and the story of how
• Real fluency in the tools: Search Console, GA4, a crawler you trust, a rank tracker live in, and a backlink/competitor tool (Ahrefs, Semrush or similar)
• Technical SEO depth and content-SEO judgement
• Link-building and digital PR you can evidence: links you earned rather than bought, and what they moved
• Competitor analysis instinct: you can look at whoever is above us and explain precisely why, then close the gap
• Plain English, our whole brand is built on it, including internally
• Comfort with AI in your workflow, and a clear view of where you do and don't trust it