Responsibilities

• Manage and optimise performance marketing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads,and LinkedIn Ads with opportunities to expand into other channels
• Drive high quality traffic and leads to our website by actively refining campaigns to hit defined targets including cost per sale and return on ad spend.
• Support delivery of integrated performance marketing campaigns, ensuring everything is launched smoothly and on time.
• Work closely with our affiliate marketing partners, supporting and gradually taking ownership of the programme.
• Collaborate with Marketing colleagues to develop engaging ads, ensuring they align with campaign goals.
• Track, analyse, and report on campaign performance using GA4 and ad platform data and provide clear insights with recommendations to improve results
• Conduct structured testing across ad creatives, audiences and landing pages to drive out continuous performance improvements.
• Work closely with the wider Marketing team to align campaigns with business goals, continuously improve performance, and unlock growth opportunities through testing and optimisation.

Requirements

• Hands-on experience managing performance marketing campaigns across a wide range of digital channels is needed.
• Familiarity with advertising platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads is required.
• Analytical mindset with experience using GA4 (or similar tools).
• Experience with A/B testing to optimise ad and landing page performance.
• Proficient Microsoft Excel use for reporting and trend analysis.
• Customer focused mindset and ability to understand customer needs.
• Proactive approach with the ability to manage multiple projects in a fast-paced environment.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

Preferred

• Paid per click (PPC) expertise.