Part-Time Marketing & Social Media Manager at Short Stay Harrogate | Harrogate, North Yorkshire, UK | £1K/mo – £1K/mo

Part-Time Marketing & Social Media Manager

Harrogate, North Yorkshire, UK (Hybrid)

£1K/mo – £1K/moMid Level2+ years expPart time

Posted 4 weeks ago

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Job Summary

Own short stay social and content execution for Harrogate, with ownership of visual content, influencer collaborations, and paid campaigns that generate homeowner leads and bookings.

Social content creation and calendar planning for properties and guest experiences.
Paid ads across Meta, Google, and TikTok with landing pages and lead forms.
Brand partnerships and local collaborations to keep the presence fresh and relevant.

Job Description

Responsibilities

Social Media & Content Creation: Create and manage engaging photos, video, and graphic content within our properties and across the Harrogate area for Instagram, TikTok, Facebook, and LinkedIn. (all iphone content)
Social Media & Content Creation: Work collaboratively with other content creators to brainstorm and execute meaningful content for social media. (managing influencer stays)
Social Media & Content Creation: Design on-brand visuals for posts, stories, and ads using tools such as Canva.
Social Media & Content Creation: Plan and manage a content calendar highlighting our properties, local lifestyle, and guest experiences.
Social Media & Content Creation: Monitor engagement, respond to comments, and analyse social media performance.
Digital Marketing & Lead Generation: Develop and manage paid ad campaigns across Meta (Facebook/Instagram), Google, and TikTok to generate homeowner leads and drive bookings.
Digital Marketing & Lead Generation: Design and optimise ad creatives, landing pages, and lead forms.
Digital Marketing & Lead Generation: Track campaign performance (CPL, CTR, ROAS) and make data-driven improvements.
Marketing & Brand Growth: Support email marketing, newsletters, and website content.
Marketing & Brand Growth: Build relationships with local businesses, influencers, and community partners.

Requirements

2+ years’ experience in marketing, social media, or content creation.
Experience running paid ads and lead generation campaigns.
Creative eye for content, visuals, and brand tone.
Organised, proactive, and confident working independently.
Based in Harrogate or nearby, or willing to travel regularly.
General knowledge of the Harrogate area - its lifestyle, businesses, and culture.