Paid Social & PPC Specialist

Responsibilities

• Develop and execute paid media strategies tailored to iGaming acquisition and retention
• Plan, upload, and manage day-to-day campaign operations across Telegram, Meta, and Google Ads. Primarily paid social, with TikTok, Reddit and Snapchat to come.
• Execute global multi-channel campaigns across paid social and ppc but also work closely with the Programmatic Lead to sync execution and attribution across display, video, CTV, and native environments.
• Leverage our proprietary audience management platform to drive media performance and continuous campaign optimisation.
• Define and activate sophisticated targeting strategies using first-party and wider industry data sets.
• Manage campaign budgets and pacing
• Analyse performance data to identify opportunities for growth, optimisation and testing
• Maintain a rigorous testing culture through creative, audience, and channel strategy inc A/B experimentation.
• Work closely with creative and data teams to launch high-impact, compliant campaigns
• Report on campaign effectiveness, focusing on key metrics like FTD, CPA, LTV, ROAS, and sharing actionable insights both internally and with clients

Requirements

• Experience in paid media, ideally in iGaming or performance marketing
• Strong hands-on knowledge of Meta Ads and Google Ads
• Data-savvy, with the ability to turn insights into actionable strategies
• Proficiency in analytics tools like Excel and Looker Studio
• Excellent communication and project management skills
• Familiarity with iGaming compliance and advertising regulations is a plus
• Comfortable operating in a fast-paced, scaling environment
• Detail-oriented, rigorous, and outcome-focused
• Commercially savvy, confident talking to clients

Benefits

• Flexible working environment
• Opportunity to shape a category-defining platform in a high-growth industry
• Supportive and ambitious team culture