Paid Social Executive at HeliosX | London, UK

Paid Social Executive

London, UK (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own activation and optimization of paid social campaigns, turning data and rapid testing into scalable performance across Meta, TikTok, and Reddit.

Growth Infrastructure: Activate new creatives, launch campaigns on time, and maintain quality assurance and tracking accuracy.
Campaign Optimisation & Reporting: Analyze performance data to inform optimizations and provide actionable insights for concept iteration.
Experimentation & Collaboration: Plan and run A/B tests under guidance, share results with cross-functional teams, and monitor delivery and budget pacing.

Support the activation of paid social campaigns across paid social platforms such as Meta, TikTok & Reddit.
Accurately implement new creative builds, ensuring that activity launches on time and to requirements, maintaining a high standard of quality assurance.
Deploy experiments and A/B tests under the guidance and supervision of managers.
Contribute to campaign optimisation, using platform and third-party data sources to identify what is working, what needs improving, and where performance can be pushed further.
Support ongoing monitoring of campaign delivery, keeping a close eye on budget pacing and KPI tracking across all active campaigns.
Maintain strong account hygiene; ensuring naming conventions are accurate, advert disapproval / delivery errors are addressed promptly, and that URLS and tracking are functioning as expected.
Proactively identify trends in campaign performance, feeding insights into team discussions and strategic decisions.
Support the production of weekly/monthly acquisition performance reporting, utilising a variety of tools such as MS Excel, Metabase & Amplitude.
Prepare and deliver weekly creative insight reporting to help inform advert concept development and iteration.
Track and record experiment results, summarising findings and suggesting outcomes.

1 year experience in a hands-on paid social role working on performance focused campaigns (in house or at an agency).
We'd also welcome applications from candidates with a relevant degree (marketing, mathematics, or a statistical field), and a genuine ambition to build a career in growth marketing - even if you don’t have direct paid social experience.
Familiarity with third-party analytics tools such as Google Analytics, Metabase, or Amplitude would be a bonus.
Solid understanding of Meta ads manager, with the ability to accurately activate new creatives and account optimisations.
Strong data fluency in MS Excel/Google Sheets; including pivot tables, charts, formulas and VLOOKUPs.
Ability to manipulate, visualise, and extract meaningful insights from data to tell a clear, compelling story.
Good knowledge of paid social best practices and tracking fundamentals (i.e. pixels, UTM parameters, and attribution)
Confident and clear communicator, comfortable contributing to team discussions both in writing and verbally.
Natural curiosity and proactive; you seek out solutions, rather than waiting to be directed.
Strong attention to detail, particularly when building campaigns or working with data.