Responsibilities

• Support day-to-day Paid Social activity across Meta, TikTok and Snapchat with the wider Performance Marketing team.
• Assist with setup, launch, optimisation and monitoring of Paid Social campaigns across key platforms.
• Support daily account management including budget changes, audience updates, creative swaps and campaign monitoring.
• Review campaign performance regularly and provide insights to improve performance, efficiency and ROI.
• Stay up to date with platform features, social trends, competitor activity and opportunities in Paid Social.
• Assist with briefing, coordinating and managing creative assets for paid campaigns alongside the marketing team.
• Support testing initiatives across audiences, creatives, copy, placements and formats to improve performance.
• Help track campaign spend and support budget pacing to align with planned spend, ROAS and CPA targets.
• Support reporting through data analysis and performance updates across campaigns and platforms.
• Provide general marketing and team administrative support and assist with ad hoc duties as required.