Paid Social Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own market Paid Social strategy and execution, aligning local plans with global direction while driving testing and learning across campaigns.

  • Translate global briefs into locally resonant, audience-aware plans and guide entertainment launches with strategic lens.
  • Develop testing roadmaps and scale learnings across campaigns and markets to improve performance.
  • Coach Paid Social teams and partner with cross-channel groups to deliver integrated, data-informed activation.

Job Description

Responsibilities

  • Act as the senior day-to-day lead for local market clients, building strong and trusted relationships
  • Own the development of Paid Social strategy within your market, aligned to global direction and local objectives
  • Translate global briefs into actionable market-level plans that reflect cultural nuance and audience behaviour
  • Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments
  • Develop and own testing roadmaps to drive continuous improvement and innovation
  • Identify new opportunities across platforms, formats and audience strategies
  • Ensure learnings are captured, shared and scaled across campaigns and markets
  • Champion a test-and-learn culture within the team
  • Oversee campaign planning and execution to ensure delivery against KPIs
  • Drive performance optimisation through strong use of data and insights

Requirements

  • Strong experience in Paid Social within an agency or client-facing environment
  • Proven ability to lead client relationships and develop strategic recommendations
  • Experience working on multi-market or global clients, ideally within fast-paced, culturally driven sectors
  • Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel
  • Strong analytical mindset with ability to translate data into actionable insights
  • Experience managing and developing teams
  • Excellent communication, stakeholder management, and presentation skills
  • Ability to balance strategic thinking with hands-on oversight of execution

Preferred

  • Desirable second spoken language - Spanish, French, Italian, German, Arabic, Polish, Turkish

Benefits

  • The team is based in our London office but operates under flexible working arrangements.
  • A benefits package that you can tailor to your needs
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dentsu

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

6.2K employees (2,643 in marketing)

Traffic Signals

Monthly Visitors
69K
Monthly Google Ads Budget
$731
Traffic Source Mix
Search
48.4%
Direct
38.7%
Referral
9.3%
Social
2.6%
Paid
0.8%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
1,306 (21% of company)
Median Career Experience
9 years
Median Tenure
4.2 years

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