Paid Search Executive (PPC)

Responsibilities

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Conduct keyword research and create compelling ad copy and creative briefs.
• Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
• Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
• Produce regular performance reports and present key findings to stakeholders.
• Run A/B tests and experiments to improve engagement, conversions, and ROI.
• Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.

Requirements

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
• Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
• Experience analysing campaign data and turning insights into actionable improvements.
• Hands-on experience with A/B testing and campaign experimentation.
• Knowledge of AI-powered marketing tools and their application within digital marketing.
• Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
• Familiarity with SEO, email marketing, and broader digital acquisition channels.

Benefits

• Time to recharge - 25 days' annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.
• Recognising your impact - Opportunity to earn a yearly bonus of up to £500.
• Healthcare when it matters - Private medical cover for you, giving peace of mind and quicker access to treatment.
• Planning for your future - 4% matched pension contribution to help you build long-term financial security.
• Peace of mind - Life assurance cover at 2x your salary to support your loved ones.
• Support when you need it - Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
• Developing your potential - Ongoing development opportunities, including apprenticeships and clear career progression pathways.
• Everyday savings and perks - Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.
• Making work easier - Free on-site parking available at most of our locations.