Responsibilities

• Take day-to-day responsibility for the performance of Zzoomm's Paid Search activity across Google, Microsoft, Meta & Chat GPT, working alongside our external agencies.
• Regularly review performance across campaigns, search terms, keywords, audiences, locations, devices, ad creative and landing pages.
• Monitor budgets and campaign pacing to ensure investment is being directed towards the areas generating the strongest commercial returns.
• Analyse CPA, CPC, CTR, conversion rate, impression share and other relevant performance metrics to identify opportunities and areas of inefficiency.
• Identify opportunities to generate incremental volume through campaign expansion, new keywords, audiences, locations, campaign types and testing.
• Continually review search query performance and help develop keyword and negative keyword strategies.
• Support the creation, implementation and optimisation of Search, Pmax & social campaigns.
• Develop and maintain structured testing plans across bidding strategies, targeting, campaign structure, ad copy, creative and landing pages.
• Monitor performance proactively and investigate unexpected changes rather than relying solely on scheduled agency reporting.
• Stay informed of developments across Google Ads, Microsoft Advertising and the wider Paid Search landscape and identify relevant opportunities for Zzoomm.

Requirements

• At least 3 years' hands-on experience managing or optimising Paid Search campaigns.
• Strong practical knowledge of Google Ads, Microsoft Ads & Meta Ads; you should be comfortable working directly within live accounts rather than relying solely on agency reporting.
• Good understanding of Paid Search fundamentals including campaign and account structure, keywords, match types, search terms, negative keywords, bidding strategies, budgets and conversion optimisation.
• Experience analysing campaign performance and making optimisation recommendations based on data.
• Strong understanding of metrics including CPA, CPC, CTR, conversion rate and impression share.
• Comfortable using GA4 to investigate website and conversion performance.
• Strong Excel or Google Sheets skills and confidence working with large sets of performance data.
• Strong numerical and analytical ability and a genuine interest in understanding why something has happened, not simply reporting that it has happened.
• Commercially minded, with an understanding that successful performance marketing is ultimately measured through customer acquisition and return on investment.
• Comfortable working with and constructively challenging external agencies and partners.

Preferred

• Experience with Chat GPT Ads.
• Experience with other Paid Media Platforms we could look at expanding into
• Experience building or using Looker Studio reporting.
• Understanding of Google Tag Manager, conversion tracking and digital analytics.
• Experience with offline conversion imports, enhanced conversions or first-party customer data.
• Experience with A/B testing and conversion rate optimisation.
• Experience working in a lead-generation, subscription, ecommerce, telecoms or other high-volume B2C environment.
• Experience working alongside a specialist paid media or performance marketing agency.
• Google Ads certification.

Benefits

• Base salary up to £40,000 dependent on experience/qualifications
• 25 days’ paid holiday plus bank holidays
• A day off for your birthday
• Pension Scheme
• Life assurance
• Private BUPA Healthcare
• £500 Employee Referral Scheme
• Enhanced family friendly policies
• Zzoomm Employee broadband perks inc family & friends
• Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK’s broadband network.