Paid Media Specialist — Performance Marketing

London, UK (Hybrid)

£35K/yr – £45K/yrMid Level3+ years expFull time

Posted 6 hrs ago

Job Summary

Lead end-to-end performance marketing for hospitality clients across Meta, Google, TikTok and LinkedIn, owning budgets, testing, measurement, and client-facing strategy while collaborating with Social, Creative and Client Services to align paid, owned and earned channels.

Own strategy and optimization of multi-channel campaigns
Manage measurement, tracking, and attribution to drive decisions
Advise on budgets and client relationships

Job Description

Responsibilities

Plan, build, launch and optimise performance campaigns across Meta, Google, TikTok & LinkedIn for a portfolio of hospitality clients
Own budgets and targets end to end : pacing, bid strategy, audience building and creative testing to hit and beat ROAS, CPA and CPL goals
Turn data into decisions: monitor performance daily, run structured A/B tests, and continually sharpen efficiency across every channel
Own measurement and tracking : pixels, GA4, conversion APIs and attribution — so every campaign is provable and every insight is trusted
Partner closely with Social, Creative and Client Services so paid, owned and earned all pull in the same direction
Report clearly and confidently to clients, translating the numbers into insight, recommendations and next steps
Stay ahead of platform changes, betas and new ad formats across all four channels

Requirements

3–5 years in performance marketing : running paid social and paid search in an agency or brand setting, ideally hospitality, food, drink or lifestyle
Hands-on expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager, with a track record of hitting performance targets
Strong analytical instincts : comfortable with attribution, tracking setups and turning data into action
Confidence owning client relationships and advising on paid strategy and budget allocation
Commercially minded, detail-obsessed, and genuinely energised by performance

Benefits

30 days' holiday (inc. Bank Holidays), plus a paid birthday day off and Christmas closure
Hybrid working — the Social & Creative team is in every Wednesday, flexible otherwise
Dine at some of the best restaurants in the UK
MeMoment monthly rewards, Summer Fridays, and two big annual socials

MeMo

MeMo is an integrated agency at the cutting edge of hospitality marketing. Specialising in social media management, content creation, digital, press, and influencer management we do it all, and we do it well. We proudly work with some of the hottest restaurants, bars and hotel groups in the UK, Europe, USA, and the UAE. So you're looking for an expert marketing team or you'd like to join the gang, we'd love to hear from you. Drop us an email at hello@wearememo.com and we'll get right back to ya.

Founded in 2011

London, England, GBR

107 employees (33 in marketing)

shorturl.at/uEyEt