Responsibilities

• Manage and optimise paid media campaigns across Google Ads and paid social platforms
• Monitor and improve key performance metrics including CPL, ROAS, conversion rates and impression share
• Oversee campaign budgets, spend pacing and performance forecasting
• Analyse campaign data and provide clear insights and recommendations to stakeholders
• Support and enhance conversion tracking and campaign measurement
• Identify new keyword opportunities and monitor competitor activity
• Drive continuous improvement through landing page optimisation and CRO initiatives
• Collaborate with marketing and commercial teams across Europe and North America
• Work closely with agency partners to ensure campaigns deliver against business objectives

Requirements

• At least 2 years' hands-on experience managing paid media campaigns, including PPC and paid social
• Experience using Google Ads, including Search and Performance Max campaigns
• Strong understanding of paid media performance metrics including CPL, ROAS, conversion rate and impression share
• Experience with conversion tracking, reporting and campaign analysis
• Understanding of CRO principles and landing page optimisation
• Experience working within a lead generation-focused business
• Ability to interpret performance data and translate it into actionable recommendations
• Strong communication and stakeholder management skills

Preferred

• Experience working across multiple markets would be advantageous