Responsibilities

• 1. Paid Media Execution (Hands-On) – Set up, manage, and optimise campaigns across: Google Ads (Search & Display), Meta (Facebook & Instagram), LinkedIn Ads (where applicable), Other relevant digital channels; Manage budgets to meet cost-per-enquiry and cost-per-enrolment targets.; Conduct keyword research and audience targeting.; Monitor search terms and optimise campaigns weekly.; Develop and test ad creatives and messaging aligned to intake timelines.; Scale successful campaigns and pause underperforming activity.
• 2 Website Optimisation, SEO & CRO (UX Focus) – Review and optimise website content, landing pages and course pages to improve organic search visibility, user experience and conversion rates.; Conduct keyword research and identify SEO opportunities based on student search behaviour, course priorities and competitor activity.; Implement on-page SEO, including page titles, meta descriptions, headings, URLs, internal linking, image optimisation and content structure.; Ensure course and landing pages are structured for Google Search and AI-driven search results, while keeping content useful and student focused.; Monitor website performance and organic traffic using GA4, Google Search Console and other SEO/analytics tools.; Analyse user journeys and behaviour to understand how prospective students move from search and landing pages to enquiries and applications.; Identify and address drop-off points within enquiry and application funnels.; Conduct A/B testing on headlines, calls to action, forms, page layouts and other key conversion elements.; Work with designers, developers and the Marketing team to implement SEO, UX and CRO improvements.; Review website content regularly to identify outdated, duplicated, underperforming or poorly optimised pages.; Support the development of SEO-focused content and landing pages based on search demand and recruitment priorities.; Monitor keyword rankings, organic traffic, conversions and other SEO KPIs, and provide regular performance reports with recommendations.; Ensure website content is accurate, accessible, compliant, mobile friendly and easy for prospective students to navigate.; Keep up to date with changes in search algorithms, SEO best practice, AI search and website user behaviour, recommending improvements where appropriate.
• 3. Tracking & Analytics – Ensure all campaigns are correctly tagged (UTMs). Maintain accurate conversion tracking across platforms.; Work with CRM (e.g. HubSpot) to ensure data flows correctly.; Monitor Enquiry volumes; Conversion rates; Cost per enquiry; Cost per enrolment; Produce weekly and monthly performance reports.
• 4. CRM & Funnel Alignment – Align paid media campaigns with CRM workflows.; Support enquiry follow-up optimisation through marketing automation.; Help improve enquiry-to-application conversion processes.; Ensure accurate source attribution within CRM.
• 5. Reporting & Performance Monitoring – Build and maintain performance dashboards.; Provide clear, data-led insights to leadership.; Identify performance issues early and recommend corrective action.; Track performance by intake (January / April / September).
• 6. Continuous Testing & Innovation – Develop a structured testing roadmap for Creative, Messaging, Audiences, Landing pages; Explore AI tools for creative generation and optimisation; Stay updated on new digital marketing trends relevant to education.

Requirements

• Essential
• MBA/MA with Digital Marketing specialisation
• Proficiency with industry-standard design and prototyping tools (e.g. Figma, Adobe Creative Suite or equivalent).
• Google Digital Marketing & E-commerce Certificate
• Meta Platforms Social Media Marketing Certification
• HubSpot Content Marketing / Inbound Marketing Certification
• Semrush SEO Certification
• LinkedIn Marketing Labs courses
• 3 years of experience in managing digital campaigns in the education sector (preferred).
• Strong understanding of GA4 and digital attribution.

Preferred

• Experience in student recruitment marketing.
• Familiarity with marketing automation tools.
• Experience using Looker Studio, Power BI, or similar reporting tools.
• Strong UX/UI understanding and CRO experience.

Benefits

• Canteen
• Company pension
• Free parking
• On-site parking
• Company events