Paid Media Specialist at Utilita Energy | UK

Utilita Energy

Paid Media Specialist

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own paid media across multiple platforms, turning data into efficient budget decisions and measurable conversions.

Plan and optimise cross platform campaigns (Google Ads, Bing, Meta, TikTok, LinkedIn) to hit CPA and ROAS targets.
Monitor GA4/GTM data to inform budgeting and strategy with actionable insights.
Collaborate with agencies and external partners to maintain efficiency and scale performance.

Job Description

Responsibilities

Plan, execute, and continuously optimise paid advertising campaigns across platforms including but not limited to Google Ads, Bing, Meta, TikTok, and LinkedIn
Manage campaigns against key performance metrics such as CPA, ROAS, and CPL, ensuring efficiency targets are met
Allocate and monitor budgets effectively to maximise performance, visibility, and conversions
Monitor, analyse, and evaluate campaign and website performance using GA4 and other analytics tools
Produce weekly and monthly reports, delivering clear insights and actionable recommendations
Use data-driven insights to inform budget allocation and support strategic decision-making

Requirements

Proven experience managing campaigns across multiple paid media platforms
Hands-on experience with GA4 and GTM; reporting tools is essential
Experience working with agencies and managing external partners
Strong ability to interpret data and translate it into clear, actionable insights
Highly organised and analytical with a data-driven mindset

Preferred

Hands-on experience with GA4, GTM would be advantageous

Benefits

25 days’ leave, plus bank holidays
Access private healthcare
Mental wellbeing support, and 24/7 GP and counselling services
Win tickets to top events through the Utilita Arenas
Exclusive discounts
Paid volunteering day
Generous pension contribution

Utilita Energy

Founded in 2003, Utilita Energy was created to challenge the Big 6 energy suppliers by empowering everyone with a fair and flexible service that’s good for the pocket and planet. Since then, we’ve made it our mission to put fairness first – supporting those who need it most and treating everyone equally by listening to what our customers and staff need. Plus, as the first supplier to kick start Britain’s smart meter revolution, our belief in smart technology means that we’re always evolving and looking for ways to improve our services through innovation. Utilita are also striving for sustainability, having committed to an ambitious target to become a Net Zero business by 2030, we’ll continue to drive transformational changes while educating everyone that we can all have a big impact by making small changes.

Founded in 2003

Chandler's Ford, England, GBR

888 employees (16 in marketing)

www.utilita.co.uk