Senior Media Manager
The Fragrance Shop
Manchester, UK (Remote)
In-housePermanentSenior level
10 days ago
Paid Media Specialist
UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own paid media execution end to end across multiple platforms with a sharp eye on CPA, ROAS, and CPL; translate data into spend decisions and performance bets; and inform budget allocations to drive conversions.
- Growth Infrastructure: Plan, execute, and optimise multi-platform campaigns across Google, Bing, Meta, TikTok, and LinkedIn.
- Performance & Budgeting: Manage CPA, ROAS, and CPL targets and allocate budgets to maximise conversions.
- Data-Driven Optimization: Monitor GA4/GTM data to drive insights and strategic budget decisions.
Job Description
Responsibilities
- Plan, execute, and continuously optimise paid advertising campaigns across platforms including but not limited to Google Ads, Bing, Meta, TikTok, and LinkedIn
- Manage campaigns against key performance metrics such as CPA, ROAS, and CPL, ensuring efficiency targets are met
- Allocate and monitor budgets effectively to maximise performance, visibility, and conversions
- Monitor, analyse, and evaluate campaign and website performance using GA4 and other analytics tools
- Produce weekly and monthly reports, delivering clear insights and actionable recommendations
- Use data-driven insights to inform budget allocation and support strategic decision-making
Requirements
- Experience managing campaigns across multiple platforms (paid media)
- Hands-on experience with GA4, GTM would be advantageous, and reporting tools is essential
- Strong ability to interpret data and translate it into clear, actionable insights
- Excellent organisation/analytical skills and experience collaborating with agencies and external partners
- Able to work hybrid with 2 days per week in head office (Chandlers Ford)
- 40 hours per week, Monday–Friday
- Sponsorship: unable to offer sponsorship for this role.
Preferred
- GA4, GTM experience would be advantageous
- experience working with agencies and managing external partners
Utilita Energy
Founded in 2003, Utilita Energy was created to challenge the Big 6 energy suppliers by empowering everyone with a fair and flexible service that’s good for the pocket and planet. Since then, we’ve made it our mission to put fairness first – supporting those who need it most and treating everyone equally by listening to what our customers and staff need. Plus, as the first supplier to kick start Britain’s smart meter revolution, our belief in smart technology means that we’re always evolving and looking for ways to improve our services through innovation. Utilita are also striving for sustainability, having committed to an ambitious target to become a Net Zero business by 2030, we’ll continue to drive transformational changes while educating everyone that we can all have a big impact by making small changes.
