Paid Media Specialist

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPermanent

Posted 5 weeks ago

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Job Summary

Own paid media execution across multiple markets, turning strategy into hands-on campaigns that drive better conversions and engagement.

  • Own the end-to-end lifecycle of paid search and paid social across global markets, including build, optimisation, tracking, and reporting.
  • Turn performance signals from GA4, Looker Studio, and internal data into clear recommendations and optimised spend and creatives.
  • Balance multi-market workstreams with tight deadlines while keeping internal and client stakeholders aligned on funnel stages and impact.

Job Description

Responsibilities

  • Own the day-to-day management, optimisation and delivery of Paid Search and Paid Social campaignsacross multiple global markets, with a focus on Google Ads, Meta and LinkedIn - covering build, optimisation, analysis and scaling to drive high-quality engagements and improve conversions.
  • Translate strategy into high-impact execution, partnering closely with the Client Leads to ensure activity aligns with wider brand and performance objectives, and feeding performance insights back into strategic planning.
  • Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
  • Brief and manage workflows, ensuring efficient support across campaign builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
  • Analyse performance signals across Paid Media platforms, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
  • Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
  • Provide input into audience, keyword and campaign optimisation opportunities, ensuring campaigns effectively cover the various stages of the funnel to, ultimately, influence the bottom line.
  • Stay up to date with Paid Media platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

Requirements

  • 1–2 years’ experiencesupporting or managing paid media campaigns, ideally within an agency environment.
  • Hands-on experience with Google Ads and Paid Social, with a good understanding of conversion funnels, optimisation tactics, keyword strategy and core performance KPIs.
  • Proficient in Exceland comfortable using reporting and analysis tools such as Looker Studio and Google Analytics (GA4).
  • Strong analytical skills, with the ability to interpret campaign data and contribute meaningful insights and recommendations.
  • A collaborative and proactive mindset, with a willingness to take ownership of tasks, solve problems and support smooth day-to-day delivery.
  • Clear communication skills, with confidence in sharing updates, insights and rationale with teammates and internal stakeholders.

Preferred

  • Experience managing multi-market multi-channel media, especially across Europe or North America.
  • Familiarity with SEO and other non-paid for strategiesand how they interact with Paid Media executions.
  • Exposure to A/B testing or automation tools(e.g., ad copy tests, bid strategies, scripts, bulk workflows) to enhance optimisation and efficiency.

Iris Worldwide

IRIS WORLDWIDE is a telecommunications company based out of 632 BROADWAY, New York, New York, United States.

New York, New York, USA
15 employees (4 in marketing)