Responsibilities

• Analysis and assessment of paid media campaigns
• Tracking key KPI’s from CPL through to CPS whilst focusing on conversion, LPVs and ROI
• Propose channel and campaign targets / benchmarks to assess performance
• Working closely with channel leads and retail marketing to evaluate channel/campaign performance and draw out actionable insight.
• Presentation of performance and recommendations to senior management and channel leads, translating data into clear business recommendations
• Conduct test-and-learn analysis to improve effectiveness across channels, audiences and creative approaches.
• Develop budget pacing and performance forecasting.
• Ensure accurate campaign tracking, tagging and attribution methodologies.

Requirements

• Ideally experience in paid media, digital marketing or marketing analytics
• Strong analytical skills and commercial acumen.
• Strong data interpretation and visualisation skill-set
• Confident communicator, translating data into clear business recommendations
• Keen eye for detail and accuracy.
• Excellent stakeholder management skill-set
• Commercially curious and pro-active
• Highly agile and organised– ability to manage multiple priorities.
• Passionate about driving results

Benefits

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity