Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.

Requirements

• You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
• You’re confident owning paid media strategy end-to-end across multiple client accounts.
• You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
• You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
• You’re able to manage several clients at once and navigate shifting priorities with strong organization.
• You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
• You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
• You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
• You contribute to team growth by building or improving internal documentation, templates, and processes.

Preferred

• Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

Benefits

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company-funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Mostly remote work setup
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work-from-home equipment
• Monthly team bonding sessions / happy hours
• Pre-tax commuter benefits