Responsibilities

• You’ll be responsible for the day-to-day delivery and optimisation of paid media activity across Global Touring’s brands.
• Building, managing and optimising paid media campaigns across Google, YouTube, Meta, TikTok and emerging platforms
• Managing campaign setup, structure, budgets, bids, targeting and tracking within the platforms
• Monitoring performance regularly and making changes to improve booked revenue, CPA, ROAS and revenue contribution
• Running test-and-learn activity across audiences, formats, channels, creative and messaging
• Carrying out keyword research, search term reviews and negative keyword management
• Reviewing paid creative performance, identifying strong hooks, formats and messaging
• Working with brand teams to brief, test and refresh paid creative assets
• Recommending channel mix and budget shifts based on performance, targets and growth opportunities
• Tracking budget pacing and making sure spend is being used effectively

Requirements

• 4+ years’ experience in paid media, performance marketing or digital acquisition
• Proven experience managing paid search and paid social campaigns directly
• Strong working knowledge of Google Ads, Meta Ads and TikTok Ads
• Experience managing campaign setup, optimisation, budgets and reporting within platforms
• A commercial mindset, with a focus on booked revenue, CPA, ROAS and ROI
• Strong analytical skills and confidence working with performance data
• Experience running tests across audiences, creative, messaging and formats
• A good understanding of paid creative performance and how to spot what is working
• Confidence making recommendations on budget allocation and channel mix
• Ability to work at pace, prioritise effectively and manage multiple campaigns at once

Preferred

• Experience working across multiple brands or markets
• Experience in travel, ecommerce, retail, lifestyle or direct-to-consumer businesses
• Experience managing or supporting another team member
• Experience with YouTube, Reddit or other emerging paid channels