Paid Media Manager at Smile White | Leeds, UK

Smile White

Paid Media Manager

Leeds, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own multi‑channel paid media for two dental brands, driving scale with a data driven approach from Google, Microsoft and Meta channels and tight CRM integration.

Growth & Campaign Management: Own and optimize paid media across Google Ads, Microsoft Ads, and Meta across search, video, display and affiliate lanes, with a £1m+ spend focus.
Measurement & Optimization: Tie attribution, CRM data, landing pages, and CRO into what moves leads, conversions, and revenue, and report to senior stakeholders.

Job Description

Responsibilities

Manage, optimise, and scale Google Ads campaigns across Smile White and Yorkshire Dental Suite
Build and implement new campaigns across Search, Performance Max, Demand Gen, YouTube, Display, and other relevant Google Ads formats
Manage Microsoft Ads activity, ensuring strong alignment with wider paid search strategy
Manage and optimise Meta Ads campaigns across Facebook and Instagram and liaise with externals for strategy alignment
Support affiliate activity across platforms such as Awin and Linkby
Monitor and manage paid media budgets across multiple channels, with total spend exceeding £1m
Analyse campaign performance across CPL, CPA, ROAS, conversion volume, lead quality, and sales outcomes
Work with HubSpot and CRM data to assess lead quality, sales performance, and funnel efficiency
Support attribution analysis and conversion tracking improvements across paid media activity
Use Google Tag Manager to support tracking implementation, testing, and troubleshooting

Requirements

Strong hands-on experience managing Google Ads campaigns
Experience managing a £10 million+ per year budget
2 years + experience
Experience with Microsoft Ads and Meta Ads
Strong understanding of lead generation campaigns
Experience using HubSpot or a similar CRM platform
Good understanding of attribution, tracking, and conversion measurement
Confidence using Google Tag Manager
Experience working with landing pages, CRO testing, or conversion-focused web changes
Strong reporting skills using Google Sheets, Excel, and platform data

Preferred

Experience in healthcare, dental, cosmetic, lead generation, or high-volume performance marketing.
Experience with Awin, Linkby, or affiliate partnerships.
Experience working with offline conversion tracking or CRM-based conversion journeys.
Experience managing multiple brands or accounts at the same time.
Knowledge of GA4, Looker Studio, Zapier, or other reporting and automation tools.

Smile White

As one of the UK’s fastest-growing dental brands, we’re transforming smiles with cutting-edge clear aligners and teeth whitening solutions. We blend innovation with affordability to deliver life-changing results through our dentist-led treatments and state-of-the-art technology, all while ensuring a seamless, patient-first experience.We’re proud to be rated the UK’s top orthodontist on TrustPilot, and here’s why our patients trust us:⭐ Expert, dentist-supervised care with transparent, upfront pricing⭐ Growing network of 400 Smile White dentists across the UK⭐ Advanced aligner technology designed for precision and comfort⭐ Free teeth whitening and retainers valued at £790⭐ Flexible and affordable finance optionsThanks to Smile White, it’s never been easier to get a smile you’ll love.

Leeds, England, GBR

108 employees (7 in marketing)

www.smilewhite.co.uk