Responsibilities

• Create and manage digital marketing campaigns across platforms such as Facebook/Meta, Google, Snapchat, and other relevant channels
• Plan, launch, monitor, and optimise paid campaigns to achieve performance targets
• Continuously work to lower CPLs, improve conversion rates, and maximise return on ad spend
• Create engaging ad content, including copy and creative ideas, aligned with campaign goals
• Maintain consistency in messaging, creative output, and brand presentation across campaigns
• Monitor key performance metrics including CPL, CTR, conversion rates, and lead volume
• Analyse campaign data and make informed decisions on budgets, targeting, and creative performance
• Run A/B tests across audiences, creatives, and ad copy to identify winning combinations
• Work with internal teams or external creatives to develop campaign assets and landing page content
• Support tracking and reporting, ensuring campaign data is accurate and actionable

Requirements

• 2+ years’ experience in digital marketing, paid media, or performance marketing
• Hands-on experience with Meta Ads, Google Ads, Snapchat Ads, and other paid platforms
• Strong understanding of campaign optimisation and performance metrics, especially CPL
• Experience creating content for paid campaigns, including ad copy and creative direction
• Analytical mindset with the ability to interpret data and make performance-driven decisions
• Good organisational skills and the ability to manage multiple campaigns at once
• Strong communication skills and a proactive, problem-solving approach
• Comfortable working in a fast-paced agency environment

Preferred

• Experience in lead generation, PPL, or CPL-focused campaigns
• Familiarity with landing page optimisation and CRO
• Experience with tracking tools, pixels, and attribution
• Basic understanding of design tools or creative workflows

Benefits

• Competitive salary £30,000 OTE £40,000+
• Performance-based bonus / Uncapped commission structure
• Opportunity to work across multiple platforms and verticals
• Supportive, ambitious team environment
• Real ownership and impact in a growing agency
• Ongoing learning and development opportunities