Responsibilities

• Translate client business challenges into media strategy and activation guidelines — acting as a trusted advisor who questions and challenges briefs to make sure every interaction adds value.
• Own monthly, quarterly and annual media plans across your portfolio, plus QBR delivery — accurate, high-standard and always evolving.
• Lead cross-channel strategy across programmatic, paid social, search, CTV, audio and partnerships, balancing brand equity with performance.
• Define KPI measurement and optimisation frameworks, and turn platform-level data into clear, business-relevant narratives, supported by your team.
• Hold overall accountability for client performance and relationships, from CMO to Marketing Manager level.
• Support the founder on new business, and lead the innovation and testing agenda for your portfolio — including new beta opportunities with media partners.
• Lead and develop a team of three, keeping day-to-day delivery on time, on budget and to a high standard. Supporting on recruitment as we further build out the team.
• Stay ahead of industry trends and turn them into recommendations your clients can actually use.
• Contribute to evolving Adfabric's own planning processes and best practices — testing new approaches and feeding what works back into how the wider agency plans and buys.

Requirements

• A high performer and trusted Client Director, Paid Media Director or equivalent in your current agency role, ready to hit the ground running.
• 8+ years of planning and buying experience, with a track record leading high-growth, challenger or founder-led accounts.
• Strong financial acumen — comfortable owning account profitability and forecasting.
• A natural leader with stakeholder coordination skills and a record of contributing to winning pitches.
• Numerate and inquisitive, with the analytical rigour to turn complex performance data into growth strategy.
• A genuine interest in marketing science, technology and AI.
• Excellent written and verbal communication, with strong organisational and time management skills.

Benefits

• Up to £75,000 salary?
• Minimum 25 days holiday
• Hybrid working — 2 days/week in our Soho office
• Private healthcare and pension*
• CPD support as an IPA Accelerator agency, plus exposure across agency disciplines
• A central London office and a genuinely diverse client roster