Responsibilities

• Plan, execute, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
• Manage PPC (Pay-Per-Click) campaigns to maximise ROI and achieve key performance indicators.
• Utilise Google Analytics and Google Tag Manager to monitor campaign performance, gather insights, and adjust strategies accordingly.
• Oversee social media management to ensure cohesive messaging and branding across all channels.
• Conduct media buying activities, including budget allocation and bid management to ensure cost-effective ad placements.
• Develop strategies for SEO enhancement to complement paid campaigns and improve organic search rankings.
• Analyse campaign data regularly to identify trends, opportunities, and areas for optimisation.
• Collaborate with creative teams to produce compelling ad content tailored for target audiences.
• Stay updated on industry trends and emerging digital advertising tools to maintain competitive edge.

Requirements

• Proven experience in Google Ads, Facebook Advertising, Google AdWords, and media buying.
• Strong knowledge of PPC campaign management and optimisation techniques.
• Proficiency in Google Analytics, Google Tag Manager, and DoubleClick platform management.
• Familiarity with SEO best practices as they relate to paid advertising strategies.
• Experience in social media management across multiple platforms.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
• Creative mindset with a keen eye for detail in ad copywriting and visual content development.

Preferred

• Relevant marketing or digital advertising qualifications are desirable but not essential.

Benefits

• Canteen
• Casual dress
• Company pension
• Free parking
• On-site parking
• Sick pay