Organic Growth Marketing Manager

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel content and lifecycle flow design that fuels Emma’s fintech audience, balancing CRM, website content, PR, and community building to drive engagement and credibility.

  • CRM & Content Ownership: Own monthly campaigns, lifecycle emails, and on-site messaging to move users through the funnel.
  • Content Engine & SEO: Align blog, careers content, and site optimization for search visibility and owned media growth.
  • Community & Events: Grow a loyal user base with engaging content, programs, and kickoff events.

Job Description

Responsibilities
  • Managing and executing CRM campaigns to ensure monthly updates and consistent engagement.
  • Overseeing website updates and optimising for content and user experience.
  • Managing PR initiatives to boost Emma’s visibility.
  • Developing blog posts and careers content to attract both users and talent.
  • Building and growing our community of Emma users through engaging content and activities.
  • Planning and coordinating events to promote Emma’s mission.
  • Managing brand assets, creating decks, and supporting affiliates and presentations.
Requirements
  • 2+ years of experience in organic marketing, content marketing, or growth marketing roles — ideally within a high-growth startup or fintech company.
  • Strong writing skills with a portfolio of website copy, blog posts, product updates, or lifecycle email campaigns.
  • Ability to adapt tone of voice across formats, from landing pages to educational content and retention emails.
  • Experience with technical SEO and an understanding of how to structure content for search visibility.
  • Familiar with CRM or email marketing platforms (e.g. Mailchimp, Braze, or similar).
  • Experience managing content calendars and coordinating with design or product teams.
  • Passionate about fintech and aligned with Emma’s mission to empower people financially.
  • A team player with strong attention to detail and a love for clear, compelling communication.
  • Excited to join a fast-paced team and help shape Emma’s voice across our owned channels.
Preferences
  • Deep knowledge of technical SEO, including structured data, keyword strategy, and content optimization
  • Experience with PR or communications, such as writing press releases, pitching to media, or supporting thought leadership
  • Strong track record in email marketing or CRM, including lifecycle strategy, segmentation, and A/B testing
Benefits
  • Paid Sick Leave
  • Pension Contribution
  • Referral Scheme: Recommend talented individuals and earn £1000 when they join us
  • Emma Ultimate Subscription
  • MacBook
  • Annual Salary Review
  • Discounted Gym Membership
  • Private Medical Insurance and Perks with Vitality
  • Perks at Work: Exclusive Discounts and Deals
  • Eye Care Vouchers
  • Cycle to Work Scheme
  • One-month sabbatical every 5 years
  • Regular Socials
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Emma - we are hiring!

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Founded in 2017
London, England, GBR
32 employees (5 in marketing)

Traffic Signals

Monthly Visitors
247K
Traffic Source Mix
Search
40.7%
Direct
49.7%
Referral
6.8%
Social
1.7%
Paid
0.9%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
3 (9% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$7.5M
Last Raise
$4.4M
Equity Crowdfunding, 5 years ago

Funding History

  • Jun 2021
    Equity Crowdfunding • $4.4M
  • Mar 2020
    Seed • $2.5M
  • Apr 2019
    Seed