Organic Growth, AI Search & Content Strategy Manager

Responsibilities

• Lead Organic Growth Strategy
• Own Airspeed’s organic growth strategy across search, content, and AI-powered discovery channels.
• Set clear goals, KPIs, and reporting for organic traffic, high-intent keyword performance, brand visibility, engagement, conversion, pipeline, and revenue contribution.
• Identify high-value organic opportunities through keyword research, audience insights, competitive analysis, search-intent mapping, and content gap analysis.
• Stay ahead of evolving search behavior, search algorithm changes, and emerging AI-search trends.
• Build Airspeed’s AI Search and Answer Engine Visibility
• Develop strategies to improve how Airspeed is surfaced, cited, and represented across AI-powered answer engines and generative search experiences.
• Create structured content frameworks, direct-answer content, schema markup, and authoritative entity signals that support discoverability in both traditional and AI-driven search.
• Monitor brand mentions, sentiment, citation frequency, and share of voice across AI-search environments.
• Partner with internal teams to ensure Airspeed’s content and web presence accurately communicate our expertise, positioning, and category leadership.

Requirements

• 6+ years of experience in SEO, organic growth, digital marketing, or content strategy.
• 2+ years of experience leading organic strategy, editorial strategy, or a high-performing content program.
• Strong experience with technical SEO, on-page SEO, keyword research, content optimization, and link-building strategy.
• A strong understanding of how AI-powered search and answer engines discover, evaluate, cite, and surface content.
• Experience using tools such as Ahrefs, Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and related SEO or analytics platforms.
• Excellent writing, editing, storytelling, and editorial judgment.
• Experience creating content strategies that serve both audience needs and commercial goals.
• Comfort partnering with Product, Engineering, Web, and senior internal stakeholders.
• A highly analytical mindset, with the ability to connect organic performance to engagement, conversion, pipeline, and revenue.
• The ability to operate strategically while remaining comfortable getting hands-on with research, writing, optimization, reporting, and execution.

Preferred

• Experience in a high-growth B2B SaaS or technology company.
• Experience building a content program from the ground up.
• Familiarity with structured data, schema markup, knowledge graphs, and entity optimization.
• Experience managing freelance writers, agencies, or cross-functional content contributors.
• Experience supporting digital PR, original research, or data-led content campaigns.