Mobile Specialist

Responsibilities

• Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
• Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
• Collaborate closely with the Mobile Marketing Manager to define and execute strategies across all brands and markets.
• Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
• Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
• Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends and technological advancements

Requirements

• Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI
• Related degree in Finance/ Data Analytics or Marketing
• Advanced Excel skills
• Experienced using an MMP (i.e. Appsflyer)
• Experienced working with app campaigns across all digital channels
• Experienced using AI tools, e.g. Chat GPT
• Worked towards acquisition KPIs, such as CPA and ROAS
• Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics
• Strong English communication skills, both written and spoken
• Excellent communication and collaboration abilities

Preferred

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Understanding of online marketing technical aspects (e.g., tracking, analytics tools);
• Experience in the Gaming/iGaming industry;
• Degree in marketing or related online qualification

Benefits

• We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts