Media Planning Executive

Liverpool, UK (Hybrid)

£28K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own forecasting, budget modelling, and structured media planning for priority brands with a focus on incremental revenue and performance delivery.

  • Own forecasting, incremental revenue delivery, and structured media plans for priority brands.
  • Monitor campaigns, apply optimisations, and translate learnings into future plans and governance.

Job Description

Responsibilities

  • Supporting Criteo forecasting and incremental revenue delivery, mapping investment across brands and assisting in building structured media plans for priority brands.
  • Monitoring campaign performance, including weekly cap-out reporting and ongoing tracking. Proactively identify issues and support in resolving them quickly.
  • Supporting improvements to campaign structure, category mapping, and setup to enhance efficiency and scalability.
  • Assisting in developing clear, performance-driven media plans and supporting budget modelling across daily, weekly, and monthly timeframes.
  • Contributing to the adoption of Criteo best practices and tools, supporting internal knowledge sharing and development.
  • Building strong working relationships with internal teams and Criteo partners to support campaign delivery and performance.
  • Supporting the delivery of clear, insight-led reporting, ensuring outputs are accurate and actionable.
  • Monitoring in-flight performance across Sponsored Products and Display, applying optimisations to improve campaign effectiveness.
  • Reviewing campaign performance and applying learnings to improve future planning and delivery

Requirements

  • Experience in marketing, retail media, or digital media planning
  • Strong understanding of campaign performance and optimisation
  • Confidence working with data, budgets, and reporting

Preferred

  • Experience with platforms such as Criteo or similar (preferred)
  • Willingness to learn, develop, and grow within the role
  • Proactive and solutions-oriented approach

Benefits

  • 10% discretionary bonus
  • £1,800 yearly wellbeing fund (on top of your salary!)
  • Free Headspace subscription
  • £500 yearly “Learning Fund” for learning
  • 4 extra Wellbeing Days off per year
  • 4pm finishes every Friday
  • Flexible and hybrid working
SMG logo

SMG

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.Our brilliant people are the ones who make change happen. Straight-talking, fiercely driven, and with a thirst for challenging the status quo, we’re united in spirit and culture. Positively disrupting retail and creating campaigns with impact, we’re taking everyone with us on extraordinary adventures in connected commerce.

Founded in 2016
London, England, GBR
621 employees (71 in marketing)

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
33.3%
Direct
48.1%
Referral
9.3%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~621

Marketing Team

Marketing Team Size
53 (9% of company)
Marketing Roles Posted (Last 30 Days)
17

Recent News