Responsibilities

• Execute paid media strategies across Meta, TikTok, Reddit & more to drive efficient CPL and CPA for legal claims campaigns
• Audit and evaluate multiple ad accounts, using performance data to build clear optimisation roadmaps
• Work closely with the Creative Strategist to shape paid social strategy aligned to specific vertical goals
• Use platform data (and internal BI where relevant) to inform daily optimisation decisions, including disposition data
• Monitor and maintain ad account hygiene, naming conventions, and structure
• Report key insights, bottlenecks, risks, and performance trends
• Ensure every change made in the ad account ties directly to objectives and KPIs
• Produce clear weekly/monthly reporting with actionable recommendations
• Ensure full compliance with legal and client advertising requirements, platform policies, and internal standards

Requirements

• Have 2+ years of experience running paid social campaigns, ideally in lead generation, regulated sectors, or high-volume direct response
• Have strong experience running paid social campaigns at scale
• Understand effective testing, scaling, and optimisation approaches for performance-driven campaigns
• Are data-led, comfortable reviewing platform performance, and able to turn insights into action
• Are highly organised and maintain clean, scalable account structures
• Have excellent written and verbal communication skills with a clear, concise reporting style
• Are proactive, curious, and able to solve problems independently

Preferred

• Experience in agency environments, financial services, claims, insurance, or DTC performance marketing
• Experience working with higher-volume budgets or multi-vertical campaigns

Benefits

• Private Medical Insurance
• Medical Cashback Plan
• Life Assurance
• Income Protection Insurance
• Critical Illness Cover
• Company pension
• Life insurance
• Private medical insurance