Responsibilities

• Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
• Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality.
• Lead incrementality testing through geo-tests, audience holdouts and lift studies.
• Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.
• Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages.
• Partner across Performance Marketing, Product, Data and Compliance to deliver joined-up, measurable and compliant Paid Social activity.
• Identify new growth opportunities and support new-market launches with clear measurement and commercial benchmarks.
• Build strong relationships with platform partners to access new features, betas and category insights.
• Hold agency partners accountable for execution quality and maintain clear governance over material budget decisions.

Requirements

• Has 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
• Has extensive hands-on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.
• Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.
• Is highly analytical, comfortable working with large datasets, and confident making data-driven decisions.
• Has experience optimising campaigns across both websites and mobile app acquisition.
• Is comfortable leading creative discussions and understands what makes effective, high-converting paid social advertising.
• Thrives in a fast-moving environment, takes ownership and enjoys balancing strategic thinking with hands-on execution.
• Is commercially analytical and comfortable working with incrementality frameworks, cohort data and attribution approaches beyond last-click.
• Has experience managing or constructively challenging an external agency partner, and can translate complex analysis into clear, evidence-based commercial recommendations.

Preferred

• Experience within gambling, gaming or influencer marketing is a bonus, but not essential.

Benefits

• Private health insurance with zero excess, including optical cover and optional dental.
• Income protection to protect your earnings and give you peace of mind.
• Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
• Flexible working and a fully supported home office setup so you can do your best work from home.
• Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
• Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
• Retail discounts and subscription perks across a wide range of brands.
• Quarterly team socials to connect, celebrate and have fun together.